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Are you at a loss for words when networking? If, like me, you are a bit on the introverted side and find yourself at a loss of words at networking events check out the list below. It was inspired by attorney coach, Martha Newman, JD, PCC, in her post titled, 13 “Sure Fire” Questions for Networking which was customized for attorneys. I’ve adapted her list below for small business owners. There’s no doubt about it – a room full of strangers can be intimidating if you’re not prepared. Networking events should never include uncomfortable silences – or leave you grasping for something to say. Don’t make shop talk a crutch! How did you get started in the business? What do you enjoy most about your profession? What separates you from the competition? What is the biggest challenge facing you in your business? How is the economy affecting your business? What significant […]Read more →
In this video Matt Cutts answers the question: “Is there a limit to the number of links you can have on your web page?” Bottom line:Once again, it comes down to the user experience. Just focus on providing value and you’ll be okay. Be sure to watch the video for a bonus explanation on how Page Rank flows through links on your page to other pages.Read more →
A student in last Website Design class asked a similar question to this one: “If my web host has a lot of spammy clients, will that influence my site’s ranking?” Basically they were wondering if shared hosting at a company like HostGator is safe and if they are sharing space with spammy sites will it decrease a website’s search engine ranking. The short answer is NO, although there are a few RARE exceptions. Here is Matt Cutt’s (leader of the Webspam Team at Google) answer: The reality is most of the Internet’s websites use shared hosting because it is inexpensive and generally provides the same features and functionality that dedicated hosting does. Your biggest concern, when it comes to shared hosting, is up time (for obvious reasons) and site speed which is an important factor impacting your site’s ranking is the load time of your website. If there are too many other […]Read more →
Blogging with your WordPress website is a valuable component to any inbound marketing strategy and a great way to position yourself as an expert in your field. “Businesses that blog average 55% more website visitors than those that don’t.“- Hubspot Google spiders love fresh blog meat! Blogs create fresh content and more pages of content for the spiders to crawl and index which helps your SEO. Keep those spiders coming back with regular postings on your WordPress Blog. Social Media sites love WordPress Blogs! WordPress blogs are easily sharable to popular social media sites like Facebook, Twitter and Google+ which helps drive more traffic and leads back to your website. If your blogs get re-posted on other websites you can get valuable inbound links that also help your SEO. Potential Clients Need Validation Regular blogging helps establish you as an expert. While potential clients may not read every post on […]Read more →
The average person is inundated with over 2,000 marketing interruptions per day!How are YOU communicating with your customers? Are you blindly pushing your marketing messages to the masses with old fashioned techniques hoping they resonate with your target audience? Or are you embracing permission marketing (i.e. Inbound Marketing) methods and creating interesting content that your customers want to see?Here’s a breakdown of the two different marketing strategies: Interruption Marketing VS Permission Marketing Interrupting someone’s day in order to push product or services on them Earning people’s interest naturally, without interrupting them Communication is one-way Communication is two-way The marketer’s focus is on making the sale NOW The marketer’s focus is on VALUE through entertaining or educating < 10% of clicks on the web 90%+ clicks on the web Powered by budget & repetition Powered by creativity & effort PROS: PROS: Gives quick results […]Read more →