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An Introduction to WordPress Themes

An Introduction to WordPress Themes

If you love WordPress themes or want to learn more about themes then join me next Tuesday for the Fort Worth WordPress Users Group meetup. Be sure to RSVP on Meetup.com to reserve your spot! This month’s topic is Inside WordPress Themes. The meeting will start with an overview of Themes (great for newbies) presented by me. Followed by a more advanced introduction to WordPress Theme Development by a seasoned theme developer. Can’t wait for next Tuesday’s talk on WordPress themes? Then check out this talk from Ian Stewart, lead Theme Wrangler for Automattic, from WordCamp San Francisco 2013, titled: (What’s So Funny ‘Bout) Themes, Love, and Understanding 
 This is an inspirational talk about the beautiful and amazing future of WordPress themes. The aim is to excite the imagination and passion of WordPress themers while encouraging the next generation of themers to take a stab at theming through stories of […]

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Does Google penalize you for having too many links on a page?

Does Google penalize you for having too many links on a page?

In this video Matt Cutts answers the question: “Is there a limit to the number of links you can have on your web page?” Bottom line:Once again, it comes down to the user experience. Just focus on providing value and you’ll be okay.   Be sure to watch the video for a bonus explanation on how Page Rank flows through links on your page to other pages.  

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Is hosting on the same IP with spam sites bad for your website’s ranking?

Is hosting on the same IP with spam sites bad for your website's ranking?

A student in last Website Design class asked a similar question to this one: “If my web host has a lot of spammy clients, will that influence my site’s ranking?” Basically they were wondering if shared hosting at a company like HostGator is safe and if they are sharing space with spammy sites will it decrease a website’s search engine ranking.   The short answer is NO, although there are a few RARE exceptions.  Here is Matt Cutt’s (leader of the Webspam Team at Google) answer:  The reality is most of the Internet’s websites use shared hosting because it is inexpensive and generally provides the same features and functionality that dedicated hosting does. Your biggest concern, when it comes to shared hosting, is up time (for obvious reasons) and site speed which is an important factor impacting your site’s ranking is the load time of your website.  If there are too many other […]

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Social Media Training

Social Media Training

Are you tired of paying a consultant to post your tweets, blogs, Facebook updates and eNewsletters? Are you computer savvy and want to learn how to be a Social Media Rockstar? If you, or your staff, want to get involved in your online marketing efforts let me show you how to “find your voice” and shine online! I am happy to share with you all of the tips and tricks I’ve learned over the years from supporting business owners in PLUS the multitude of training courses I have taken. Contact me today and I will send you a custom quote for training.

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Blogging with WordPress

Blogging with WordPress

Blogging with your WordPress website is a valuable component to any inbound marketing strategy and a great way to position yourself as an expert in your field. “Businesses that blog average 55% more website visitors than those that don’t.“- Hubspot Google spiders love fresh blog meat! Blogs create fresh content and more pages of content for the spiders to crawl and index which helps your SEO. Keep those spiders coming back with regular postings on your WordPress Blog. Social Media sites love WordPress Blogs! WordPress blogs are easily sharable to popular social media sites like Facebook, Twitter and Google+ which helps drive more traffic and leads back to your website. If your blogs get re-posted on other websites you can get valuable inbound links that also help your SEO. Potential Clients Need Validation Regular blogging helps establish you as an expert. While potential clients may not read every post on […]

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Interruption Vs Permission Marketing

Interruption Vs Permission Marketing

The average person is inundated with over 2,000 marketing interruptions per day!How are YOU communicating with your customers? Are you blindly pushing your marketing messages to the masses with old fashioned techniques hoping they resonate with your target audience? Or are you embracing permission marketing (i.e. Inbound Marketing) methods and creating interesting content that your customers want to see?Here’s a breakdown of the two different marketing strategies: Interruption Marketing VS Permission Marketing Interrupting someone’s day in order to push product or services on them   Earning people’s interest naturally, without interrupting them Communication is one-way   Communication is two-way The marketer’s focus is on making the sale NOW   The marketer’s focus is on VALUE through entertaining or educating < 10% of clicks on the web   90%+ clicks on the web Powered by budget & repetition   Powered by creativity & effort   PROS:   PROS: Gives quick results […]

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10 (+1) Tips I picked up at the DFW Rocks Social Media Conference

10 (+1) Tips I picked up at the DFW Rocks Social Media Conference

Here are just some of the awesome tips and tricks I learned at the 2013 DFW Rocks Social Media Conference on June 29th & 30th in Richardson Topic: Google+ Speakers: A.J. Wood & Lissa Duty  Tip #1: Only the first 77 characters show in a Google+ search, so make them impactful, not hard sell. Plus only the updates you have marked as “public” will show in search results. Tip #2: Unlike Facebook you can EDIT your posts later. (Super helpful for those of you who like to do your social media after a few drinkypoos!) Also unlike Facebook, you can format your text (bold, italicize, and strikethrough) with the following: Put astericks on either side of your word(s) to bold the text. Put and underscore on either side of your word(s) to make them italic Put a dash on either side of your word(s) to strike through the text. Topic: […]

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Paula Hill - Website Designer & Marketing ConsultantHi, I’m Paula Hill, Website Designer, Marketing Consultant, and Trainer.

I love the sport of Marketing and want to help you get new customers!