A client recently emailed me the following question: “These square bar codes are popping up everywhere. What are they, how do I get one, and should I put one on my online marketing and in my email newsletter?” QR 101 First, in case you don’t already know, QR stands for Quick Response and is a …
According to a report by Marketing Charts small business owner optimism surged 24 points in Nov. 2010! This from the Wells Fargo/Gallup Small Business Index, which is a measure of small-business owners’ perceptions of their operating environments (revenue, cash flow, capital expenditures and hiring). This is a sharp improvement from last summer and expectations regarding …
A potential client recently asked me to help him understand how social media might help him accomplish his organization’s PR and advertising efforts. His global organization is extremely “industrial” in nature and not the typical, local, small-to-mid sized business that I am used to assisting…and frankly responding to his request forced me think differently about …
A 2010 study of over 500 million email messages, found that those with social media link integration experienced significantly higher click-through rates (CTR). Emails that added: One social media option generated a 30% higher CTR Three or more social media options generated a 55% higher CTR Twitter alone generated 40% higher CTR I hope these …
Check out this great video explaining Bounce Rates. The instructor suggests that anything <40% is a good bounce rate, 40% to 60% is an average bounce rate, and anything greater than >60% is undesirable.
Your monthly email marketing message is filled with interesting insights, articles, and valuable offers for your clients and potential clients and you want to make sure it is read by as many people as possible! Here are three great tips to “recycle” that message: First utilize Social Media sites – The tool I use for …
Dazzling clients and potential clients does not build loyalty; reducing the amount of time, money and effort, aka the work they must do to get their problems solved, does! Growing up in the corporate world I was taught to always “exceed expectations”. But a recent article from Harvard Business Review points out that this only …