If you have read about the benefits of email marketing but you’re not sure where to begin, a good place to start is by answering some fundamental questions about your business, your customers, and your goals, including: Who is your primary target audience? This is typically the same as for your business, but don’t forget …
I love email marketing for small business owners, low start-up and maintenance costs, incredibly high return on investment (ROI), and its efficiency. It’s quick, easy to use, conserves time (which always seems to be in short supply) and it gets the message across. Here are my Top 12 Reasons to love email marketing: Email is …
The following is an email I received from a small business owner who sends a monthly email marketing newsletter: Paula,Thank you for the information about the CAN-SPAM act. I had one person spam my email newsletter last month and one this month. I was so freaked out, because all the people on my list were …
The best way to keep from being labeled a “SPAMMER” is to know the legal requirement of the CAN-SPAM Act and to stay in compliance. History and Penalties: CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. It is federal legislation signed into law by the 2nd Pres. Bush and describes the legal …
A client recently emailed me the following question: “These square bar codes are popping up everywhere. What are they, how do I get one, and should I put one on my online marketing and in my email newsletter?” QR 101 First, in case you don’t already know, QR stands for Quick Response and is a …
A 2010 study of over 500 million email messages, found that those with social media link integration experienced significantly higher click-through rates (CTR). Emails that added: One social media option generated a 30% higher CTR Three or more social media options generated a 55% higher CTR Twitter alone generated 40% higher CTR I hope these …