Testimonials are invaluable to getting new business. It shows potential customers that other business owners, just like them, are satisfied with your work. Plus if you date your testimonials it proves longevity and that you have a consistently good track record. Benefits of getting testimonials: You might find a great tagline – a local branding …
Periodically service providers will ask you to write a testimonial for them. Before you groan at the thought of having to write (horrors!), be creative, or come up with something unique, consider this: giving a testimonial is a great way to get free publicity for your business! If you write the testimonial on a service …
Get found on Google for free! Google Places is the most effective FREE tool for getting your business found on Google! 97% of consumers search for local businesses online and 40% of all searches are location based; yet only 2% of all business owners have claimed their Google Places listing and even fewer have strategically …
I love this quote by Market Samurai: It takes the same amount of work to build an unsuccessful business as it does to build a successful business.” Unfortunately many people rush into business and start marketing without doing any research and simply how for the best. Unfortunately hoping for the best won’t get you ranked …
Do you ever wonder how relevancy is determined by Google? Why some websites quickly rise in the SERPs (search engine result pages) and others don’t? The Google algorithm, which is used to determine relevancy, considers 500 million variables and two billion terms. That’s way to much information for the average small business owner to keep …
People often think Search Engine Optimization (SEO) is complicated, difficult, and only reserved for the “experts of experts.” The good news is there are fundamental principles you can apply that will: Help you build great visibility on the Internet Get top listings in Google Protect your Online Reputation (ORM) Grow your website traffic and business. …
When it comes to marketing your business online, a lot of business-owners say the same thing, “I’d love to, but I just don’t have the time.” Unfortunately, saying you don’t have time to do any online marketing is like saying, “I don’t have time to save a ton of money on advertising.” While saying you …