Benefits of Email Marketing
In today’s marketing climate, where the cost of printing and postage is rising, while its effectiveness is on a steady decline, email marketing with newsletters and promotions is both less expensive AND more successful than the old method of hard copy newsletters and mailers.
The Top 10 Reasons Smart Business Owners Use Email Marketing:
- Easy & Accessible – Send it from anywhere, get it anywhere.
- Levels the playing field – You can look just as big as your biggest competitor.
- Fast – No delays for weekends or government holidays. 24/7/365, your emails are received within hours of being sent.
- Precise – Target particular specials and messages to specific people.
- Affordable – Send as many as you want for an average cost of only $25/month.
- Reinforces Your Offline Marketing – Gives an extra touch for a stronger impact.
- Measurable & Actionable – Find out who clicked, who bought, who’s interested, what caught their eye, and what they want to know more about.
- Viral Capabilities – Prospects become brand evangelists by forwarding emails their friends might be interested in.
- Interactive – By directly emailing your clients they can directly email YOU back. This is the “sweet spot” of email marketing. It is a golden opportunity for you to have a meaningful conversation with your customers.
- It PAYS! People who buy products marketed through email spend 38% more than people who don’t receive email offers, and 44% of email recipients made at least one purchase last year based on a promotion email.
Want to know how to get the most out of email marketing?
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