Strategic Online Solutions
You didn’t start your business to become an SEO expert. Get back to doing the things you love!
Start with a free AI Visibility Audit.
I run a full AI Visibility Audit on every new client’s site — the same audit that took my own site from an AI visibility score of 57 to a 92. You’ll know exactly what’s helping you get found (and recommended) by AI tools like ChatGPT and Google AI Overviews, and what we can quickly fix.
If you’re a Fort Worth-based business, a therapist building a coaching practice, or a nonprofit trying to do more with less — you need marketing that actually understands what you’re building, not a generic playbook built for plumbers and franchises.
I’m Paula Hill, owner of Strategic Online Solutions. Since 2008, I’ve served clients as a strategic marketing partner who helps businesses like yours get found, get chosen, and stop worrying about whether your website is quietly working against you.
Sound familiar?
- Your website was built years ago — maybe by a well-meaning nephew, maybe by an agency that’s long gone — and you have no idea what’s actually happening under the hood.
- You’ve heard that AI tools like ChatGPT and Google’s AI Overviews are changing how people find businesses like yours, and you have no idea if you’re even visible to them.
- You’ve tried agencies that promised the moon, locked you into an expensive package or a long-term contract, and never once asked what you were actually trying to build — then handed you cookie-cutter content that never made you a dime.
- You’re stretched thin — doing the work you love and trying to be your own marketing department.
You don’t need more noise.
You need someone who can look at what you have, tell you the truth about it, and fix what’s actually broken.
Real problems, solved — not a menu of services
Your website stops being a mystery.
I run a full AI Visibility Audit on your site — the same one I ran on my own 17-year-old WordPress site, which went from a 57 to a 92 out of 100. You’ll know exactly what’s helping you, what’s quietly hurting you, and what to fix first.
You get found by the AI tools your future clients are already using.
Answer Engine Optimization (AEO) is my flagship service right now, because the way people search is changing fast. I make sure ChatGPT, Perplexity, and Google’s AI Overviews can actually find, read, and recommend you — not just rank you on page one of a search engine that fewer people are opening first.
Your WordPress site gets the cleanup it’s overdue for.
Redesigns pile up over the years — old plugins, broken links, mismatched sections, junk nobody’s looked at since it was installed. I specialize in auditing and cleaning up exactly this kind of mature, lived-in WordPress site (including WooCommerce stores), so what you have works as hard as you do.
Your day-to-day marketing runs itself.
I set up the systems — CRM, email marketing, landing pages, chat widgets, and social content and scheduling — using the right tools for your business, so your marketing keeps working even on the days you don’t have time to think about it.
You get a strategist, not just a vendor.
Every plan is built around your actual goals, not a template. I’ll tell you when something isn’t worth your money, even if it means a shorter invoice.
I don’t just tell clients what I’d do. I show them what I did.
My own website is the case study. Starting AI Visibility Score of 57/100. After a full audit and cleanup: 92/100 — Grade A+.
Same content, mostly.
No redesign.
Just years of accumulated technical junk cleared out until search engines and AI tools alike could actually understand the site.
It’s not just my site.
Lynn Busch is a Marriage Coach here in Fort Worth. Her site looked professional — and was, underneath, almost invisible to the AI tools people increasingly use to find a therapist or coach in the first place.
I ran the same AI Visibility Audit on her site that I ran on my own: missing schema, no llms.txt, a duplicated H1, no FAQ markup, and a homepage that took 836 milliseconds to respond. One audit and optimization sprint later, her score went from 48 to 90 — and her homepage now loads in 10 milliseconds instead of 836.
Same site. Same content. No redesign. Just the technical work most site owners don’t know they’re missing.
Who I work with
I do my best work with:
- Fort Worth-based small business owners — most of our work happens over Zoom, but I love having the option for an occasional face-to-face meeting too, and there are more than enough great businesses right here to keep me busy.
- Therapists and clinicians transitioning into coaching, building a new kind of practice from the ground up.
- Non-profits who need help with fundraising and marketing that respects a mission-driven budget.
I’m probably not the right fit if you’re a plumber, mechanic, roofer, or landscaper looking for a high-volume local lead-gen shop — there are agencies that specialize in exactly that, and I’d be happy to coach you on how to find a good one.
Frequently Asked Questions
What makes SOS Marketing different from other agencies?
I don’t hand you a cookie-cutter package. I run a full AI Visibility Audit on your site first, tell you the truth about what’s working and what isn’t, and build a plan around your actual goals — not a template. I’ve been doing this since 2008, and I’ll tell you when something isn’t worth your money.
Do you build websites from scratch, or just fix what I already have?
Both — but I specialize in auditing and cleaning up mature, lived-in WordPress sites (including WooCommerce stores) that have accumulated years of plugins, broken links, and technical debt. If you need a new site built, I do that too.
How do I get started?
Book a free strategy session. We’ll talk through where your marketing and your website stand today, and I’ll tell you exactly what I’d fix first.
Do you only run this audit on your own site, or do you do it for clients too?
Every client site gets the same audit. Lynn Busch, a Marriage Coach here in Fort Worth, went from a 48 to a 90 after one round. I run the exact same process on your site: a real audit, a clear list of what’s actually broken, and a plan to fix it.