How may I help you? 817-919-3423

Blog

5 things I love about WordPress

5 things I love about WordPress

1) Accessibility: WordPress gives me the ability to assist clients who otherwise would not be able to obtain or maintain a website.  2) Plugins: My current favorite is the SEO Plugin developed by Yoast 3) Ease of Use: Just about anybody can learn how to set up and maintain a beautiful blog site. 4) Vibrant developer community: Word Camps, Meet Ups, and lots of online communities. 5) Fun factor: Blogging, expressing yourself, and promoting your business has never been more fun.

Read more

The Problem With Social Media

The Problem With Social Media

Too many business people currently using, and encouraging the use of, Social Media look like they are standing on a street corner with a bull horn. They are missing the point: Social media is a two-way conversation. You have to be social, for social media to work. Facebook in particular is a SOCIAL venue. Think of it as a party, or better yet, the office water cooler. How long would you stand around talking with someone who 1) only discussed himself or herself, and 2) refused to carry on a conversation with anyone else? Not long! LinkedIn, on the other hand, actually asks you to tell visitors what you are working on via status updates. Twitter is a mixed bag giving you access to current and potential clients, and the ability to monitor mentions of your brand. Bottom line: if you want to market yourself and your business spend time on LinkedIn.

Read more

The 4 Major Aspects of SEO for Ranking

The 4 Major Aspects of SEO for Ranking

The primary purpose of Search Engine Optimization (SEO) is to improve where your site is displayed on a search engine results page.  Google, and the other search engines, rank these sites based on a combination of the following: Click-throughs – aka, how popular your site is in comparison to similar sites. Search engines monitor the number of clicks each search result receives. It’s just like high school: jocks get picked for the team based on their ability to deliver the ball. Similarly websites that deliver the goods get picked more often and subsequently rise in the rankings. Frequency – how often a key word appears on a page affects ranking but don’t be greedy and think you can type your keyword a dozen times in tiny print at the bottom of the site. The spiders can, and will, discover your deception and ban your site. In fact they have given this practice a

Read more

WordCamp Dallas 2009

WordCamp Dallas 2009

I’ve been indulging my inner geekess the past two days at WordCamp Dallas 2009 (or #wcdfw09 for you twitter freaks). I have to admit it was a mind-blowingly good time for $30; outstanding speakers, great food, free Wi-Fi, genius bar, and awesome door prizes. Here are some of my favorite quotes from the weekend: “We all work for money, but making an impact is what gets me up in the morning.” – Matt Mullenweg “Make sure to keep your plug-ins up to date. If not, could be a security leak for your site to be hacked.” – Tip from panel “Wi-fi is like air; it’s not important unless you aren’t getting any.”  – John P.

Read more

Facebook for Business?

Facebook for Business?

Using LinkedIn as a venue for professional networking is a given. But what about Facebook? Can small business owners use Facebook for business promotion? And more importantly should they? When I first joined Facebook it was my “water cooler” experience, a way to connect with friends and past co-workers from my isolated home office. Frequently I find myself using Facebook to showcase what is happening in my professional life. Is this shameless self-promotion? Am I betraying my largely social network by spamming or boring them with my professional activities? Or am I just excited about the work I do?? IMHO networking online is no different from networking in person: play nice, be sincere, and put the needs of others first. Ask yourself this: “Is what I’m about to say or do in the best interest of all involved?” If the answer is yes, then go forth and post! Here are

Read more
Page 2 of 212
Facebooktwittergoogle_pluslinkedin