Blogging with your WordPress website is a valuable component to any inbound marketing strategy and a great way to position yourself as an expert in your field.
“Businesses that blog average 55% more website visitors than those that don’t.“
Google spiders love fresh blog meat!
Blogs create fresh content and more pages of content for the spiders to crawl and index which helps your SEO. Keep those spiders coming back with regular postings on your WordPress Blog.
Social Media sites love WordPress Blogs!
WordPress blogs are easily sharable to popular social media sites like Facebook, Twitter and Google+ which helps drive more traffic and leads back to your website. If your blogs get re-posted on other websites you can get valuable inbound links that also help your SEO.
Potential Clients Need Validation
Regular blogging helps establish you as an expert. While potential clients may not read every post on your blog there is a good chance they will scan your blog looking for assurance that you thoroughly understand your industry and are fully qualified to help them get what they need.
Bored by writing?
Remember relevant content is more than just sentences and paragraphs. Experiment with other types of content like:
- Photos and imagery
- Eye-catching Infographics
- YouTube or Vimeo Videos
- Audio recordings, Podcasts, and other mp3s
- Quizzes, surveys, and online forms
- Games and contests
- And more!
Testimonials & Case Studies make great blogs!
Potential clients need to know they are making a good decision buying from you. Customer reviews are powerful for moving prospects into clients. Try to include real names, titles and headshots, and a website link for the person who wrote the testimonial. If they don’t have a photo use their logo. Adding this level of detail adds authenticity – not including these makes a testimonial seem fake.
Need help getting started? Call 817-922-9077 for a free consultation.