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Archive for the Email Marketing Category

How to Keep Your Email Prospects from Unsubscribing

How to Keep Your Email Prospects from Unsubscribing

Good news marketers: time spent looking at email by white collar Americans is up 17% year-over-year. It’s consumers’ preferred method of receiving marketing offers and email usage is expected to keep going up. Things look rosy for email marketers. So once you’ve attracted subscribers, how do you hold on to them and keep them from unsubscribing to their mailing list? Computer Software Company Adobe, digital marketing firm Fluent, email marketing platform BlueHornet and marketing data firm MarketingCharts.com conducted some recent studies on people responding to marketing emails to shed some light on the subject of unsubscribes. Here is a summary of their results. Annoyed Americans People can be annoyed by email offers. Respondents in the Adobe survey were most annoyed by the frequency of emails (47%), the main culprit responsible for unsubscribes coming up several times in Adobe’s research. The second reason was poorly written emails (25%). A report by Fluent on consumer

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Are You Using the Right Email Subject Line Words and Phrases?

Are You Using the Right Email Subject Line Words and Phrases?

The subject line of your email is either going to get your email opened or ignored. Because messages can either turn on or turn off your recipients with just one word or phrase, look closely at the wording of your subject lines. Yes, you CAN make a break a connection with just a word. Want to know what some of those words are? You’ll be surprised.  Marketing firm Adestra analyzed a sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 million opens, and 55 million clicks, Adestra tracked some of the more common keywords and phrases across four industries to see how they fared by viewer responses. The results were reported in MarketingCharts.com. Content-related terms are among the top 10 words that crossed industries in above-average response rates, according to Adestra, those words that reflect benefits rather than features for the customer. Adestra also expressed these caveats: No single

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Emails Scheduled for Off-Peak Hours Perform Better

Emails Scheduled for Off-Peak Hours Perform Better

Email inbox clutter seriously affects whether your email is opened … but email marketers can work around the overwhelming volume of messages readers receive to increase their open and click rates by scheduling emails during off-peak hours. It sounds counter-intuitive but, according to MarketingCharts.com, MailerMailer’s latest U.S. Email Marketing Metrics Report surveying almost 1 billion opt-in newsletter subscribers in 2015 showed higher open and click rates for emails scheduled in the evening and wee hours of the morning. The majority of subscribers aren’t opening the emails at the time they’re scheduled but are doing so during the work day and after-work hours. That puts those emails at the head of the queue, presumably the reason why they perform better. The high open and click rates went to emails scheduled for 1-2 a.m., trended upward again at 4 a.m., and spiked at 6 p.m. Analyzing open rates by day of the

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How to Get Started with Email Marketing

How to Get Started with Email Marketing

If you have read about the benefits of email marketing but you’re not sure where to begin, a good place to start is by answering some fundamental questions about your business, your customers, and your goals, including: Who is your primary target audience? This is typically the same as for your business, but don’t forget to include your referral partners, suppliers, and strategic alliances. And your mom – she like to brag on your success. What is the primary goal you wish to accomplish with email marketing? Increased sales? Increase brand awareness? Drip Marketing? To establish yourself as an expert in your field? What type of content or free offer would entice your target audience to subscribe to your email list? Free tips? Exclusive discounts? A special report or white paper? What ongoing messaging can you share with your audience that will be of VALUE to them? Information about your

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Help! My email was marked as SPAM

Help! My email was marked as SPAM

The following is an email I received from a small business owner who sends a monthly email marketing newsletter: Paula,Thank you for the information about the CAN-SPAM act.  I had one person spam my email newsletter last month and one this month.  I was so freaked out, because all the people on my list were either business people that I was comfortable with who gave me their cards, were part of the same network or visited each other.  The others were family and friends.  I called my email marketing service provider and they said to not worry, because it was just one and I had good open rates. It’s sad, I wish they would have just unsubscribed, afterall the unsubscribe link is on the email…also, we aren’t allowed to know who spammed us… Lisa Giesler Professional Organizer and Life CoachAuthor of My Life is a Mess: Organizing 101A Time and

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CAN-SPAM Act Requirements

CAN-SPAM Act Requirements

The best way to keep from being labeled a “SPAMMER” is to know the legal requirement of the CAN-SPAM Act and to stay in compliance. History and Penalties: CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. It is federal legislation signed into law by the 2nd Pres. Bush and describes the legal requirements that must be fulfilled by senders of commercial email. The Penalties are $250 per email, with a cap of $2 million that can be tripled for aggravated violations. But don’t worry, this law is largely unenforced and is so poorly written it’s commonly referred to as the “You-Can-Spam” Act because the bill explicitly legalizes most email! In particular, it does not require e-mailers to get permission before they send marketing messages. Go figure! Legal Requirements of the CAN-SPAM Act of 2003: Use a legitimate return email address. Provide a valid physical address. Clearly label

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Email Marketing Best Practices

Email Marketing Best Practices

There is an adage: “The money is in the list!” This is especially true for email marketing. The number one, real way, to have consistent and long-term success (i.e. making $$ online) is by building a list and regularly marketing to it. Potential clients/customers are more likely to buy from someone they’ve established a “relationship” with rather than someone who sends unsolicited, or spammy, emails.

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How to Recycle Your Email Newsletter Content

How to Recycle Your Email Newsletter Content

Your monthly email marketing message is filled with interesting insights, articles, and valuable offers for your clients and potential clients and you want to make sure it is read by as many people as possible! Here are three great tips to “recycle” that message: First utilize Social Media sites – The tool I use for email marketing, automatically pushes your content out to Twitter and FaceBook. Plus, LinkedIn can be configured to display your Twitter feed. This way all three of the major social media sites receive your content automatically. Second repurpose our content for the web – Most email newsletters have multiple messages for example an article, an announcement and a discount offer. These can be split into individual posts and added to your website or blog. WordPress blogsites make this very easy. Since the content is already written, re-purposing is as simple as cutting and pasting. Third maximize

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5 Tips for Scheduling Email Newsletters

5 Tips for Scheduling Email Newsletters

Small business owners often tell me they can’t find the time to send email newsletters. Fortunately creating a schedule is a great way to save time, make sure you don’t miss sales opportunities, and build relationships with your clients and potential clients. Here are 5 tips for scheduling email marketing newsletter: When considering how often to send your newsletters, pick a schedule that is comfortable to you. Consider sending one a month – twice a month max. This will not only help you consistently send email newsletters, but more importantly your customers will begin expecting them from you. Don’t be too aggressive with your schedule. Your clients and potential clients don’t need to hear from you every day. In fact, they may get irritated if you email them too frequently. Create an ANNUAL MARKETING CALENDAR and include other marketing activities that you have going on including speaking events, special offers,

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Why its better to ask permission, not forgiveness!

Why its better to ask permission, not forgiveness!

What to do with all those business cards… Have you ever attended a networking event and came home with a handful of business cards; most from people, which you only briefly met? You might ask yourself: “Is it okay to add these people to my database?” No. Unless they explicitly give you permission to add them to your distribution list, DON’T DO IT! People are much more likely to mark your email as SPAM if they didn’t give you permission, and if you receive too many SPAM notices the ISPs will block your email via a tool called CloudMark. Studies show PERMISSION based email is much more effective than non-permission based email campaigns. So don’t just add those business cards to your database – ask permission first! Not only is this the right thing to do, it’s a terrific opportunity to follow-up in a meaningful way with your prospect; and

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Hard Bounce Vs. Soft Bounce

Hard Bounce Vs. Soft Bounce

A “bounce” means the email didn’t arrive, for any of a number of reasons. But, that doesn’t necessarily mean the email address is bad. Good addresses can bounce if the mailbox is full, the server is having temporary issues, or if it gets blocked or put in junk folders.  This is called a soft bounce and is considered a temporary error, most commonly “Mailbox Full.” So, this does not necessarily mean the email address is bad; RatePoint will keep trying and will not automatically remove this address from your contacts list. A hard bounce typically means the email address itself is bad. In general a SOFT BOUNCE = Temporary error, and a HARD BOUNCE = permanent error.

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The Right Way to Unsubscribe a Contact

The Right Way to Unsubscribe a Contact

I manage several email marketing campaigns for clients and occasionally their subscribers request an email address be removed from the distribution list. There are two ways to handle this: REMOVE and DO NOT MAIL. Always use the DO NOT MAIL option, because if your client accidentally resubmits their name to be added to the database you have used the REMOVE option then they will be reinstated. For example: client hands you a big stack of business cards to add to the database of people she met at a networking event. In the stack is the card of a person that has previously asked to be removed from the list. Had you used the DO NOT MAIL option to remove them in the first place, then that person will not be added back into the database. Remember – all e-mail distribution lists must be permission based

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Contact Paula Hill

Paula Hill - Website Designer & Marketing ConsultantHi, I want to help YOU shine online!
Visit my contact page to email me, send me a text, or just give me a call: (817) 922-9077

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