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Archive for the Social Media and Reputation Management Category

Collecting Sales Tax in Texas – A Guide For Sellers

Collecting Sales Tax in Texas - A Guide For Sellers

Do you sell goods in Texas? Our Comptroller’s office has updated the guidelines for collecting local sales and use tax. The guide has been updated with current information and can be reviewed online here: http://comptroller.texas.gov/taxinfo/taxpubs/tx94_105.pdf Overview: When you sell taxable goods or services in Texas, you must collect the 6.25 percent state sales or use tax and the appropriate local sales or use tax. In general, local sales tax is based on the location of the seller’s place of business. Local use tax is based on the location where the customer receives the item. If you ship or deliver goods to your customers, you may have to collect local sales tax, local use tax or both. The local tax due cannot be more than 2 percent, so the most tax you can collect is 8.25 percent.  In-Store Sales: When a customer buys something in a store and leaves with it – for example,

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How to become an industry leader

How to become an industry leader

If you’ve ever wondered how you can become an industry leader quickly and easily then this is the post for you! Unfortunately, you might not like what I have to say… Recently a client emailed me with the following request: Dear Paula, I want people to find me. I want business to find me. I want a significant label as an “ ____ industry leader”. I’m too busy to  meet with you, so if you could just tell me how much it will cost that would be great.  His request also included a long list of website bells and whistles including a membership shopping cart, a survey tool, a scheduling calendar, detailed analytics, and video based courses. Plus he asked for it to be built in a tool that someone with zero Internet experience could manage by themselves. While what he was asking for is possible to create, it’ll be challenging to execute without

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Social Media Training

Social Media Training

Are you tired of paying a consultant to post your tweets, blogs, Facebook updates and eNewsletters? Are you computer savvy and want to learn how to be a Social Media Rockstar? If you, or your staff, want to get involved in your online marketing efforts let me show you how to “find your voice” and shine online! I am happy to share with you all of the tips and tricks I’ve learned over the years from supporting business owners in PLUS the multitude of training courses I have taken. Contact me today and I will send you a custom quote for training.

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10 (+1) Tips I picked up at the DFW Rocks Social Media Conference

10 (+1) Tips I picked up at the DFW Rocks Social Media Conference

Here are just some of the awesome tips and tricks I learned at the 2013 DFW Rocks Social Media Conference on June 29th & 30th in Richardson Topic: Google+ Speakers: A.J. Wood & Lissa Duty  Tip #1: Only the first 77 characters show in a Google+ search, so make them impactful, not hard sell. Plus only the updates you have marked as “public” will show in search results. Tip #2: Unlike Facebook you can EDIT your posts later. (Super helpful for those of you who like to do your social media after a few drinkypoos!) Also unlike Facebook, you can format your text (bold, italicize, and strikethrough) with the following: Put astericks on either side of your word(s) to bold the text. Put and underscore on either side of your word(s) to make them italic Put a dash on either side of your word(s) to strike through the text. Topic:

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10 Killer Networking Questions

10 Killer Networking Questions

Are you at a loss for words when networking? If, like me, you are a bit on the introverted side and find yourself at a loss of words at networking events check out the list below.  There’s no doubt about it – a room full of strangers can be intimidating if you’re not prepared. Networking events should never include uncomfortable silences – or leave you grasping for something to say. Don’t make shop talk a crutch! How did you get started in the business? What do you enjoy most about your profession? What separates you from the competition? What is the biggest challenge facing you in your business? How is the economy affecting your business? What significant changes have you seen take place in your profession through the years? What do you see as the coming trends in your business? What ways have you found to be the most effective

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I think you are Pinteresting

I think you are Pinteresting

When new social media sites pop up I do two things: Create an account because I like to secure my name. Stubbornly ignore it. This is exactly what I did with Pinterest. I created an account, pinned a few things, then never went back. However, several things have happened in the past month that have made Pinterest, Pinteresting… First of all, what is Pinterest? Pinterest is a “Virtual Pinboard” that allows you to organize and share interesting things you find on the web. A pinboard is a bulletin board where you can “pin” items. What can you do with Pinterest? You can browse pinboards created by your friends and others Discover interesting new things Get inspiration from people who share your interests Create a pinboard to plan your wedding Create a pinboard to redecorate your home Share recipes Get vacation ideas Pinterest F.A.Q. What is a board? Boards enable you

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How to get more testimonials

How to get more testimonials

Testimonials are invaluable to getting new business. It shows potential customers that other business owners, just like them, are satisfied with your work. Plus if you date your testimonials it proves longevity and that you have a consistently good track record. Benefits of getting testimonials: You might find a great tagline – a local branding expert received a testimonial from a client who dubbed him the “brand whisperer”. The tag stuck and now his is known as The Brand Whisperer. Helps build credibility – Social proof makes a difference: if you have a choice of two businesses, with no clear differentiator, and the first one has several glowing recommendations and the second one has none, chances are you will pick the first business. It’s good for your customer’s too – Don’t forget to remind your customers that giving a testimonial can help them increase their own visibility because you will

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How to write a testimonial

How to write a testimonial

Periodically service providers will ask you to write a testimonial for them. Before you groan at the thought of having to write (horrors!), be creative, or come up with something unique, consider this: giving a testimonial is a great way to get free publicity for your business! If you write the testimonial on a service provider’s LinkedIn profile, or a business owner’s Google Places listing, your name and business will be displayed online thereby increasing your online exposure. If they post your recommendation on their website ask them to give you a back-link to your website or blog (a great tactic for boosting your Google PageRank®) More good news – your testimonial doesn’t need to be long to get the job done – three to six sentences are enough. Follow my proven formula for writing recommendations and you will be amazed at how quickly you can crank out a sincere

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7 Step Program for eRep Redemption

7 Step Program for eRep Redemption

Research shows 94% of people never look past the front page of Google when searching, and 99% stay on the first two pages of search results! So, if your positive content pushes undesirable results to Google’s third page, chances are 99 out of 100 people will never see it! By generating a plan to create positive publicity about yourself, your company, or your child, you can organically drive negative content to the less visible pages of Google. Follow these 7 Steps for eRep Redemption: Step #1 – Research the problem. Take an inventory of all the sites where negative content is showing up. Step #2 – Take an inventory of the “online assets” you control; your website, your blog, and your profile on social media sites (think Facebook, LinkedIn, Flickr, and YouTube). Step #3 – Write a fresh, positive biography for yourself, or have a professional do it for you,

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Practical Tips To Help You Manage Your Online Reputation

Practical Tips To Help You Manage Your Online Reputation

Did you know Facebook and Twitter and other social media site updates are indexed and listed on Google? It’s true and they are likely to remain there for a LONG time! You can’t control what others say about you, nor can you control where or when they will talk about you. However, according to Mitch Joel in his book Six Pixels of Separation: [blockquote align=”center”]Here’s what you can control: You can control whether or not you take part. …. You can control whether you will be present and available when things go wrong. You can control how available you will be to fix whatever people say is broken![/blockquote] Fortunately, the advent of real-time search enables you to intercept a potentially damaging review or frustrated customer “at the point of experience.” Online Reputation Management (ORM) starts with a good tracking system. Here are seven elements you should be monitoring: [list style=”list4″

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Bigger Business Blogs are Better Lead Bringers

Bigger Business Blogs are Better Lead Bringers

Fantastic article! I’m so happy HubSopt did the research to prove what we have known all along: blogging about your business generates leads that convert to sales! Read this article then take a few minutes today to write a blog post about your business. Bigger Business Blogs Better Lead Bringers. Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted, according to research by internet marketing firm Hubspot. Businesses with blog article numbers above this critical threshold are likely to have enough content to make a significant impact on search engines through additional indexed pages and new keywords with which to associate. In addition, other sites are more likely to link to a blog that offers a steady stream of content. Businesses with blogs of 24-plus articles are more likely to be committed to updating their blog frequently and, thus, are likely

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How to eliminate duplicate profiles on LinkedIn

How to eliminate duplicate profiles on LinkedIn

Here is how I advise clients to deal with duplicate, or even multiple, LinkedIn profiles: See which profile has the greater number of RECOMMENDATIONS, CONTACTS, and even old email addresses. Choose to keep the profile that has the greater number of contacts/recommendations/email addresses; everything except old email addresses on the profile portion can be updated. This is completely a judgment call – you must decide which content is most important to you. You can ask people to reconnect and even to resubmit a recommendation but you cannot add an old email address back in. Review the profile you want to delete (Profile X) and note all of your contacts and their email addresses. TIP: This can be exported from “Connections” into a .csv file. Note any other info you want saved to your preferred profile (Profile A). TIP: Print the profile. Update Profile A: Current summary, experience, education, websites, groups,

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Facebook Malware

Facebook Malware

Yet another Facebook worm! (ABC News report from 9/26: Facebook users warned of wall worm) Many of the worms, trojans, and malware spread to PCs come from people taking Facebook POLLS and playing Facebook GAMES. My husband is a computer tech who spends a lot of time cleaning up infected PCs and he tells me they are not only vectors for malware but also a privacy risk. Bottom line: don’t play games on Facebook and when it’s time to upgrade your computer consider buying a Mac.

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The Problem With Social Media

The Problem With Social Media

Too many business people currently using, and encouraging the use of, Social Media look like they are standing on a street corner with a bull horn. They are missing the point: Social media is a two-way conversation. You have to be social, for social media to work. Facebook in particular is a SOCIAL venue. Think of it as a party, or better yet, the office water cooler. How long would you stand around talking with someone who 1) only discussed himself or herself, and 2) refused to carry on a conversation with anyone else? Not long! LinkedIn, on the other hand, actually asks you to tell visitors what you are working on via status updates. Twitter is a mixed bag giving you access to current and potential clients, and the ability to monitor mentions of your brand. Bottom line: if you want to market yourself and your business spend time on LinkedIn.

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Facebook for Business?

Facebook for Business?

Using LinkedIn as a venue for professional networking is a given. But what about Facebook? Can small business owners use Facebook for business promotion? And more importantly should they? When I first joined Facebook it was my “water cooler” experience, a way to connect with friends and past co-workers from my isolated home office. Frequently I find myself using Facebook to showcase what is happening in my professional life. Is this shameless self-promotion? Am I betraying my largely social network by spamming or boring them with my professional activities? Or am I just excited about the work I do?? IMHO networking online is no different from networking in person: play nice, be sincere, and put the needs of others first. Ask yourself this: “Is what I’m about to say or do in the best interest of all involved?” If the answer is yes, then go forth and post! Here are

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Contact Paula Hill

Paula Hill - Website Designer & Marketing ConsultantHi, I want to help YOU shine online!
Visit my contact page to email me, send me a text, or just give me a call: (817) 922-9077

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