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Archive for the Video Marketing Category
This light-hearted video was a fun way to showcase my client’s talent, the services she offers, and her great sense of humor. The project was filmed using my iPhone 6 Plus on one tripod and my Canon Rebel T5 on a second tripod. The footage was edited using Final Cut Pro and the stock sounds and audio. This was a fun, and easy project that my client was able to repurpose in multiple ways including her: YouTube channel Blog post Social Media Post If you would like to learn more about how video marketing can help your business give me a call at 817-922-9077 for a complimentary consultation and custom quote.Read more →
These are the tools I use to record videos at off-site locations, in my home-office, and at my client’s locations. You too can get the same setup and do your own recordings – it’s easy! Lights, Camera, Action – let’s do this!! Lavalier Microphone & Extension Cord I like the RODE SmartLAV+ Lavalier Mic. (approx. $80) It’s great for field work, plugs right into your SmartPhone, and can easily be hidden under clothing. The RODE smartLav+ is a broadcast-grade wearable microphone designed for use in a wide range of film, television and broadcast scenarios, or wherever broadcast quality audio is required in a discreet, portable format without the complication and expense of additional wireless equipment. I also recommend buying an extension cord if you need more than a few feet between you and your subject. CAUTION: I purchased TWO different extension cords that didn’t work correctly on a consistent basis. I met the Rode guys […]Read more →
These two volunteer recruitment videos were created “on the fly” using Smart Phones cameras. The clips were edited in Final Cut Pro and distributed via the client’s WordPress website, YouTube channel, and Facebook Page. Each video only took minutes to record, just a couple of hours to edit, and a few minutes to distribute. The result was increased volunteer interest, engagement, and commitments. The videos clearly demonstrate to their volunteers how much the organization values their time, talents, and effort. The next time you need to recruit volunteers give video marketing a try! Marketing Video #1 – Volunteer interviews Marketing Video #2 – Volunteer Coordinator interviewRead more →
Creating a promo video for your workshop or other special event is easy!
This video was filmed using an iPhone 6+, mounted on a tripod for stability, in a bright room with a nice background. A few stock images and screenshots from my client’s website were added in post-production along with a stock audio clip.
Total time invested less than an hour!Read more →
Fundraising Video Outcome: $8,918 raised within seven days of publishing video. This non-profit organization needed to raise money quickly to pay for emergency surgeries for this rescued animal. Using a few photographs taken at the vet hospital and a free soundtrack we quickly created this powerful video. The video was cross-posted to the following sites: Website: https://brittanyrescueintexas.org/dani/ Facebook: https://www.facebook.com/brittanyrescuetx YouCaring: http://www.youcaring.com/savedani Email marketing Organic social media sharing!Read more →
You have two big choices when it comes to embedding video into your WordPress websites: you can use a 3rd party video service like YouTube OR host your video somewhere like Amazon S3 and use a video player plugin like Spider WP Video Player. Pros and cons of DIY Video Hosting. The DIY model makes it more difficult for others to embed your video on their website and it may keep someone on your site longer if they are not tempted by YouTube to look at another video. The biggest problem with the DIY model is troubleshooting problems with the video playing not working correctly on all the different browser options available. Pros & Cons of YouTube video Hosting YouTube has many advantages including: Ease of use Lots of “eyeballs” i.e., people already on YouTube YouTube videos show up in search engine results The opportunity to reach a new audience […]Read more →
Do you have a smartphone? If so give video blogging a try! The Apple iPhone 6, SamSung Galaxy, and LG G4 all have excellent video recorders built in. Check out these six tips to help you record better videos for your social media and blog posts. Tip #1 – hold your smart phone HORIZONTALLY (i.e. sideways) preferably with both hands. This will give your recording a pleasing panoramic view and not the “boxed in” feeling you get from videos shot vertically. If you plan on sharing your videos to YouTube or Facebook, and I hope you do, you’ll definitely want to record in this wide format. Tip#2 – be aware of the light. For outdoor shoots: try to keep the sun to YOUR back. If the sun is behind your customer or co-worker they will be in silhouette. For indoor shoots: make sure there is plenty of light – not […]Read more →
[youtube https://youtu.be/hgUm6TQ4d6o] The original video recording was taken on a SmartPhone by this dog’s foster family and submitted to my client, a local dog rescue organization, to help Wilson the Dog find a forever home. The client asked me to format the video so it would look good on YouTube, Facebook and the client’s WordPress website. Unfortunately the person recording the video was holding the camera vertically instead of horizontally causing the video to be tall and skinny instead of the short and wide format preferred by YouTube. To compensate, I imported the video into iMovie and cropped off the top third of the video which was just sky. This helped make the video a bit more compact but it was still too skinny to look great on YouTube. My next trick was to add intro and exit effects which gave the illusion of widening the recording. While not perfect, the video “feels” a […]Read more →