Content Development and Blogging
A website blog is a built-in reader magnet. Blogs are a soft-sell, content driven, inbound marketing strategy that earns the attention of your customers – helping you earn their business. It does so with interesting, relevant, SEO rich, informative content. Customers are drawn to you, rather than having to reach out to them. Plus blogs are easy to set up. They just require a little feeding – a steady diet of blog postings.
We can build and manage your blog.
We will write for your blog and populate it with content based on what your existing and potential customers are most interested in reading. Don’t worry, we know how to find out what topics will attract potential customers … and grab Google’s attention!
Already have a blog? GREAT! Let us update it for you.
Blogging is rich in opportunities. Here are some of the benefits:
- Sparks Google re-indexing.
Every time you add new blog content Google and re-indexes and “re-crawls” (the activity of a software robot looking for keywords) your website. This increases your ranking and visibility on Google and other search engines. Readers find you quicker – with one click – when they’re conducting a web search, instead of them having to type in your URL to get to your site.
- You’re a subject expert.
Blogging shows off your subject matter expertise, and positions you as an authoritative source on the topics you’re writing about. You are an influencer whose knowledge could affect how your readers (potential customers) make decisions.
- Repurposed to social media and e-newsletters.
Your blogs can be shared in multiple ways. Other than simply residing on your website, blog content can be reused and recycled in your e-newsletters or adapted to external social media sources like Facebook and Twitter. This extends your reach in a helpful, non-invasive way, reinforces your messages and attracts new audiences – and the best part is you don’t have to come up with new content to do it.
- Stays evergreen.
Your content is perennial. It can stay on your site forever – or as long as you want it there. With each new post, you’re adding to a library of articles that give readers a rich and expanding experience, reference material for their pleasure, research, or general thirst for knowledge on subjects you know well.
- Stimulates link-building leading to SEO.
When external pages link to your website, you’re “scoring points” (encouraging higher rankings) from search engines like Google. Inbound links, when they come from a genuine and reliable source, create increased traffic on your website.
- It could go viral.
The ultimate dream of every business owner and marketer is when their message is shared around the world with millions … billions of readers. It’s the multiplier effect. And when you make a memorable impression on a staggering number of eyeballs, it’s like getting free advertising on the front page of the Wall Street Journal – only much, much better.
As you can see, you get a lot of mileage out of every blog article written for you.
Services Customized For You
Content development through blogs is one of many custom services we can perform for you. We partner with a content writer who will:
- craft new, keyword rich, blogs from scratch
- refresh your old blog posts with updated content and compelling call-to-action statements
- edit, proofread, search engine optimize, and repurpose your existing blog posts and web pages
All of your web pages can have selling power, including your blogs. Let your entire website tell your audience – your customers – who you are and what only you can offer them in a way that grabs their attention and doesn’t let go.
Does it all sound overwhelming? Don’t let it be. You’re not alone. We’re here to help you. Call 817-919-3423 to schedule a complimentary consultation. Let’s have a conversation to see if content development and website updating is right for you now.Contact me today for a quote!