The following is an email I received from a small business owner who sends a monthly email marketing newsletter:
Thank you for the information about the CAN-SPAM act. I had one person spam my email newsletter last month and one this month. I was so freaked out, because all the people on my list were either business people that I was comfortable with who gave me their cards, were part of the same network or visited each other. The others were family and friends. I called my email marketing service provider and they said to not worry, because it was just one and I had good open rates. It’s sad, I wish they would have just unsubscribed, afterall the unsubscribe link is on the email…also, we aren’t allowed to know who spammed us…
Professional Organizer and Life Coach
Author of My Life is a Mess: Organizing 101
A Time and Place for Everything
For many the hardest part of doing email marketing is not taking it personally when our emails are marked as spam or people unsubscribe from our distribution list. I have one client that refuses to look because she can’t help but take it personally. :)
I was given the following SPAM guidelines by a customer service agent at my email service provider: 1% to 2% is normal, 3% to 4% is acceptable but once the % of SPAM/Unsubscribes goes beyond 5% there is probably a problem and if it reaches the 10% mark you might get a call from your email marketing service provider to help you try and figure out what is going on.
It helps to remember people unsubscribe and mark emails as spam for lots of reasons, most of which have NOTHING to do with you. :)