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Interruption Vs Permission Marketing

The average person is inundated with over
2,000 marketing interruptions per day!
How are YOU communicating with your customers?

Are you blindly pushing your marketing messages to the masses with old fashioned techniques hoping they resonate with your target audience? Or are you embracing permission marketing (i.e. Inbound Marketing) methods and creating interesting content that your customers want to see?
Here’s a breakdown of the two different marketing strategies:

Interruption Marketing

VS

Permission Marketing

Interrupting someone’s day in order to push product or services on them

 

Earning people’s interest naturally, without interrupting them

Communication is one-way

 

Communication is two-way

The marketer’s focus is on
making the sale NOW

 

The marketer’s focus is on VALUE
through entertaining or educating

< 10% of clicks on the web

 

90%+ clicks on the web

Powered by budget & repetition

 

Powered by creativity & effort

 

PROS:

 

PROS:

Gives quick results

 

Builds trust and long-term relationships with customers

Easy to measure results (i.e. quick boost in sales)

 

Your messages are wanted and anticipated

CONS:

 

CONS:

Expensive $ and low ROI

 

Takes more time ∞

Incites ANXIETY :( 

 

High ROI over the lifetime of a customer

 

Examples:

 

Examples:

 Telemarketing Calls

 

Blogging and website content

Direct Mail Campaigns

 

Public Speaking

Unsolicited Email Marketing

 

Opt-in Email Marketing

TV & Radio Ads

 

Word-of-mouth & viral marketing

Pre-roll ads that play before video content

 

Video Content

Interstitial & transitional online ads that interrupt or delay the user’s selected content

 

Supporting and or sponsoring

events & Meetups

Throwaway Press Releases

 

Organic Press & Public Relations

Spam

 

Authoring Books and eBooks

Want to learn more? Check out these references:

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Contact Paula Hill

Paula Hill - Website Designer & Marketing ConsultantHi, I want to help YOU shine online!
Visit my contact page to email me, send me a text, or just give me a call: (817) 922-9077

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