What is Keyword Research

Keyword research is the process of developing a list of keywords that represent your unique business.

When a user visits a search engine (think Google, Bing, or Yahoo!), they type words into the search box to find what they are looking for. The search terms they type are called keywords and combinations of keywords are called keyphrases or keywords phrases.

Ideally you should undertake keyword research before you buy a domain name, build your website, or write your content. Optimizing your site with your keywords prior to publishing it will help Google and the other search engines understand what your site is about.

If you already have a website, periodically conduct new keyword research to ensure you are targeting the correct terms, discover popular new key phrases, or before starting an SEO campaign.

Once we have developed a list of keyword phrases that perfectly describe and represent your business, they may be used in your: 

  • Alt tags
  • Anchor text
  • Domain name
  • Header tags
  • Internal links
  • Meta data
  • Page titles
  • Photo names
  • Site title and description
  • Tagline
  • and your content!

The most important part of optimizing your website is the selection and implementation of your keywords. If you do not get this part of the optimization process right then everything else you do will be in vain. Target the right keywords and your website will be a success; target the wrong keywords and you will miss valuable traffic.

Contact me today to discuss your keyword strategy and how keyword research and help you attract potential customers.

Contact me today for a quote!