Why You Need to Conduct Competitor Research
Are your competitors more successful that you?
How are they perceived by potential customers? Have you searched them on Twitter or read what is being said about them on Facebook? Are they conducting contests? Do they offer web-only discounts? Should they be? Should YOU??
Or perhaps you are looking for a fresh new idea. One of the best ways to get your creative juices flowing is to look at what your competitors are doing and try to improve upon their offerings. Doing will help you identify gaps in the marketplace.
By conducting regular competitor analysis (monthly or quarterly) you can compare and contrast the performance of your website and product offerings to the performance of your competitors, thereby helping you determine your strengths and weaknesses.
Not only can Strategic Online Solutions build an effective online competitor report for your business, but we’ll also help your interpret it and identify strategic online solutions designed to grow your business.
Your Competitor Report will include:
Identification of your top competitors
Analysis of your competitors web presence, search engine presence (including keywords!)
Analysis of your competitors social media activities and their effectiveness
Executive Summary with suggestions that can immediately be implemented
Telephone consultation to review findings and brainstorm response strategies