Keyword Research

Have you conducted Keyword Research for your Website?

Do you know what your keywords are? What do your potential customers type into the search box? 

By knowing which keywords work best for your industry and your local market, you can not only learn which terms and phrases to target on your website and in your marketing messages, but also attract the right kind of visitors to your site.

Bottom line: ranking for the right keywords can make or break your business.

keyword research

Here’s what happens when you do your homework and find the right keywords:

  1. Targeted traffic
    Keywords help send targeted traffic to your website. The more targeted the traffic, the higher your ROI will be.
  1. More meaningful visitors
    The more relevant your keywords are, the more meaningful your content will be to visitors and the higher your conversion rate will be. (“Conversion” means converting visitors to paying customers.)
  1. Competition analysis helps ranking
    By checking your competition on the first page of search engines and evaluating that competition, you can discover keywords that deliver high search volume AND less or no competition, putting you on page one.
  1. Keywords in descriptions
    Search engines consider keywords located in the description attribute when ranking pages. Keeping them short and with a strong call to action improves your ranking.
  1. Target customers who are ready to buy
    When you use three or four keyword phrases (called long tail keywords) that are very specific to what you’re selling, you’re ahead of the competition because you’re reaching customers looking for exactly what you’re offering and you’re reaching them when they’re closer to making a purchase. They always outperform generic keywords in conversion.
  1. Identify trends
    Researching keywords offer insights into customer trends and behavior. Learn what’s important and popular to your audience. Get a jump on your competition.
  1. Eliminate difficult keywords
    By checking for difficult keywords you immediately know which keywords to toss out because they rank lower on search engine results pages (SERPs).
  1. Organic searches and higher ranking
    Optimal keywords placed in your content, alt content, page title, and URL, internal links, and image labeling can significantly affect your organic search ranking. Organic searches improve your site’s crawlability (the ease of search engines to crawl your entire site without running into any problems). They are also important to your long-term success because they’re not dependent on pay-per-clicks and other paid searches and advertising.
  1. Find new markets
    Keyword queries can help you break into new markets, strengthening your visibility.
  1. Locate interest with geographic proximity
    Select keywords using the locale – city, state or country you’re targeting to find where the most interest is. This helps you better develop your marketing based on local preferences. Example: If you sell holiday decorations, find what part of the country had the most volume in “holiday decorations” searches.
  1. Take advantage of timing
    Pinpointing your keyword searches to find high traffic based on day of the week or month tells you when the best time is to promote your message.

Contact me today to discuss your Keyword Research needs. 

Keyword Research November 5, 2016