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Is your marketing telling a story or just selling stuff?

“Content without strategy is art. Content with strategy is advertising,” says Joe Marchese in a talk at The Future of StoryTelling summit, offering his take on where advertising is headed in today’s interactive, on-demand world. Marchese reflects that marketers live in interesting times, where they are trying to determine just how much human attention they can capture and how. When there are so many competing interests, how does one go about capturing that attention and how do they do so effectively using the right strategy and the right price?

Follow along as Marchese gives a brief insightful talk that opens the subject of how marketers are reinventing storytelling to deliver their message and at the same time deliver a great consumer experience.

 

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