People often think Search Engine Optimization (SEO) is complicated, difficult, and only reserved for the “experts of experts.” The good news is there are fundamental principles you can apply that will:
- Help you build great visibility on the Internet
- Get top listings in Google
- Protect your Online Reputation (ORM)
- Grow your website traffic and business.
This month I will give an overview of Organic SEO principles and how they impact your online reputation at Michelle Martin’s, C3 for Women’s July Success Event. Later in the month I dive deeper into this topic at Knowledge For Success.
Some of the topics I cover include:
- The definition of: SEO, SERP, SEM, Pay-Per-Click and ORM
- Easy and safe tactics to promote your website online
- Common, yet costly, mistakes to avoid
- How to avoid “Black Hat” or disreputable SEO con-artists
- How to pick a “White Hat” or reputable SEO consultant
- How to use SEO to protect your online reputation
Hope to see you at one of these events. Please don’t hesitate to contact me if you have any questions.
Also published on Medium.