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Posts Tagged QR Codes in email marketing

Do QR codes work in email marketing?

Do QR codes work in email marketing?

A client recently emailed me the following question: “These square bar codes are popping up everywhere. What are they, how do I get one, and should I put one on my online marketing and in my email newsletter?” QR 101 First, in case you don’t already know, QR stands for Quick Response and is a 2D bar code that can only be read by scanning software on a SMART camera phone. (Think iPhone and Android…don’t bother with Blackberry as their QR app doesn’t work properly.) To make it work you need to download an app to scan the codes; search “QR Scanner” in the iTunes or Android app store. QR codes are a brilliant addition to print media. They are a great way to drive offline customers to your website, or to give them information they can read, or store in their phones .    What information should I include

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