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Posts Tagged search algorithms

Inside Your Search Engine

Inside Your Search Engine

Here are two core concepts regarding Search Engines, which need to be understood before developing a Search Engine Optimization (SEO) plan. Spiders and Bots – Spiders, robots, and crawlers are programs that scour the web and catalog information about each URL they visit and store that data in massive, interconnected databases. How this data is arranged and ranked is based on proprietary search engine algorithms. Search Algorithms – the procedure(s) the search engine uses to retrieve and produce the information cataloged by the spiders. Retrieval and ranking of data are part of the search algorithm. There are many types of algorithms including list search, tree search, SQL search, etc… Keep these two simple concepts in mind while writing your content and remember that while innuendos, colloquialisms, and slang are entertaining they may just confuse the spiders and reduce your page ranking. For example, if you are targeting 1970’s Barbie Dolls,

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Google is a Fickle Lover

Google is a Fickle Lover

After months of reading SEO books, listening to podcasts by SEO professionals, and reading dozens of blogs on the subject I’ve learned the following: 1) Google is a fickle* and sometimes cruel lover, therefore we should focus less on trying to please Google and more time romancing our site visitors. 2) People drive themselves insane** obsessing over Google algorithm variations when their time (think ROI and the dollar value of YOUR time) would be better spent focusing on the basics like writing helpful and compelling content, link building, and good clean presentation. *Google does not disclose their algorithms (although they occasionally issue partial information that is subject to change) and apparently parts of the algorithm are only triggered in some situations. **Website developers and SEO experts freak out every time Google issues a statement even though they know the information is designed to discourage folks from manipulating the system. So

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