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Posts Tagged seo

Inside Your Search Engine

Inside Your Search Engine

Here are two core concepts regarding Search Engines, which need to be understood before developing a Search Engine Optimization (SEO) plan. Spiders and Bots – Spiders, robots, and crawlers are programs that scour the web and catalog information about each URL they visit and store that data in massive, interconnected databases. How this data is arranged and ranked is based on proprietary search engine algorithms. Search Algorithms – the procedure(s) the search engine uses to retrieve and produce the information cataloged by the spiders. Retrieval and ranking of data are part of the search algorithm. There are many types of algorithms including list search, tree search, SQL search, etc… Keep these two simple concepts in mind while writing your content and remember that while innuendos, colloquialisms, and slang are entertaining they may just confuse the spiders and reduce your page ranking. For example, if you are targeting 1970’s Barbie Dolls, […]

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3 SEO Tips for Submitting Press-releases

3 SEO Tips for Submitting Press-releases

When writing a press-release for on-line publications follow these three easy SEO steps to ensure your release will turn up in a Google search. 1) Build links into your document BEFORE you send it out. Journalists are begging for links in press releases…it keeps them from having to look information up. The general rule is no more than one link per every 100 words. 2) Write good content, and be sure to use italics, bold, bullets, etc. to make your content more readable. It’s simple really: easy to read content + good content = content that will be shared on social media sites, posted on other bloggers sites, linked to, etc. 3) Remember you are writing for both reporters AND robots; however, respect the reader and don’t go overboard with the tags or links.  

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The 4 Major Aspects of SEO for Ranking

The 4 Major Aspects of SEO for Ranking

The primary purpose of Search Engine Optimization (SEO) is to improve where your site is displayed on a search engine results page.  Google, and the other search engines, rank these sites based on a combination of the following: Click-throughs – aka, how popular your site is in comparison to similar sites. Search engines monitor the number of clicks each search result receives. It’s just like high school: jocks get picked for the team based on their ability to deliver the ball. Similarly websites that deliver the goods get picked more often and subsequently rise in the rankings. Frequency – how often a key word appears on a page affects ranking but don’t be greedy and think you can type your keyword a dozen times in tiny print at the bottom of the site. The spiders can, and will, discover your deception and ban your site. In fact they have given this practice a […]

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Paula Hill - Website Designer & Marketing ConsultantHi, I want to help YOU shine online!
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