These two volunteer recruitment videos were created “on the fly” using Smart Phones cameras. The clips were edited in Final Cut Pro and distributed via the client’s WordPress website, YouTube channel, and Facebook Page. Each video only took minutes to record, just a couple of hours to edit, and a few minutes to distribute.
The result was increased volunteer interest, engagement, and commitments. The videos clearly demonstrate to their volunteers how much the organization values their time, talents, and effort.
The next time you need to recruit volunteers give video marketing a try!
Marketing Video #1 – Volunteer interviews
Marketing Video #2 – Volunteer Coordinator interview