Website Rank is a fickle measure of success

What you see as your website rank on any given day may be very different from what I see.

Search Engine to check page rankInterestingly what you see on your search engine results page (SERP) is not necessarily what your neighbors or friends will see. Did you know Google’s algorithm, which includes over 200 variables, incorporates things like your search history, your location and even what type of device you are using to search the web? All of which affects how your site ranks in an individual’s Google search results page. For example:

  • Search History: A user’s SERP can vary depending on what websites they’ve visited in the past!!! If you search for “reviews” then search for “vacuum cleaners”, Google is more likely to show vacuum cleaner review sites higher in your SERPs.

  • Geography/Local Results: Google serves up different SERPs depending on the location of an individual and where they live. For example if you live in Fort Worth and search for Indian restaurants your going to get results for Indian restaurants in Fort Worth. If you live in Dallas you’ll get Indian restaurants in Dallas. Many SEO experts also believe Geo Targeting is a ranking factor with preference given to sites with a local server IP and country-specific domain name extension.
  • Device: SERPs can vary depending on the device you are using to search. For example Android users, via Google Now , receive personalized results, which take into account their favorite hangouts and daily commute.

These variables mean results look different for each user!

One searcher may see your site appear on the first page of a Google’s SERPs, while another user may not see your page show up at all.

What’s the fix? Stop obsessing over your site rank and concentrate on writing meaningful blogs that provide value to your intended site visitors instead. Your best strategy is to deeply understand the needs of your customers/clients, and potential site visitors then write sincere and unique content for them. I’m not making this up; this is the same advice Google’s employees including Matt Cutts, head of Google’s Webspam team, shares over and over.

References: WordStream SEO Rank Checking; Google Webmasters; Google Now