Have you ever asked yourself…
- Which sites are worth investing time in?
- Should I learn Pinterest?
- Would it be better to spend more time on LinkedIn?
Time is a precious commodity and you shouldn’t waste it on a social networking site that isn’t a good fit for your industry or business.
Here are five questions to help you evaluate which sites are going to give you the highest return on investment for your time.
The ROI Top 5:
- Is this someplace my potential clients/customers might find me?
- Are my competitors active here?
- Does this platform have a sufficient number of users to be worth my time?
- Does this platform do something unique? (i.e., LinkedIn vs. Plaxo)
- Is this platform a good fit for my personality and lifestyle?
If both your target audience and your competitors are active on LinkedIn then there is probably a good reason why = it works for your industry, therefore it might work for you too.
Just because Pinterest is the hot new “kid on the block” doesn’t mean you have to spend a ton of time there. If you aren’t visually oriented, could care less about pictures, and it isn’t a good match for your business, then take a pass.
The next time someone tells you, “You have to be on [insert social media site du jour here] to be successful!” ask yourself the ROI Top 5, and decide for yourself which sites are going to pay off for you.